Harraways Oats is a household name in New Zealand, operating from its mill in Green Island, Dunedin since 1867. It is a family owned food business, specialising in oats, cereals and flaked grains. It sources the majority of its oats from the local farmers of Otago and Southland. In 2018, Harraways launched a New Zealand first in Oats – the Harraways Oat-activ ® range. It is a convenient, single serve oats range that is fortified with natural plant sterols. This ingredient - alongside the naturally occurring beta-glucan contained in the oats - creates a unique double action in lowering cholesterol absorption to help the hundreds of thousands of Kiwis who struggle with high cholesterol and heart disease. The range is available through all participating New Worlds and Pak N Saves nationally and the range will be profiled at the 2019 Conference.